Direct mail campaigns have stayed popular with marketers, even in the digital age. Marketing surveys have shown that consumers are more likely to respond to direct mail over emails. The acceptability of direct mail is also much higher among adults aged between thirty to fifty years, who are typically affluent with flourishing careers and growing families. They are interested in investing in property, which makes them the best target group for real estate agents. Direct mail campaigns are found to work best when the tailored for a smaller or local audience. Real estate agents, in particular, can use direct mail alongside conventional marketing to cultivate potential clients and generate leads for business. They also have the advantage of easy access to mailing lists compiled from their MLS database and local registrar’s office. Let’s see how direct mail campaigns can be of help to realtors:
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