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How Direct Mail Marketing Helps Real Estate Agents Generate Business [458]

 Direct mail campaigns have stayed popular with marketers, even in the digital age. Marketing surveys have shown that consumers are more likely to respond to direct mail over emails. The acceptability of direct mail is also much higher among adults aged between thirty to fifty years, who are typically affluent with flourishing careers and growing families. They are interested in investing in property, which makes them the best target group for real estate agents. Direct mail campaigns are found to work best when the tailored for a smaller or local audience. Real estate agents, in particular, can use direct mail alongside conventional marketing to cultivate potential clients and generate leads for business. They also have the advantage of easy access to mailing lists compiled from their MLS database and local registrar’s office. Let’s see how direct mail campaigns can be of help to realtors:

 
Benefits of Direct Mail
 
Direct mail is best suited for generating leads in a limited geographical area. Real estate agents typically get the most out of direct marketing as their territory is limited to a few counties or a city. Finally, according to Direct Marketing Association’s Response Report, published in 2012, direct mail has the least cost per lead generated compared to advertising and email.
 
Types of Direct Mail
 
You can send one or multi-page letters explaining your campaign. Post cards are both inexpensive and attention- grabbing with the right design. Newsletters are more informational in nature and you can send them on a quarterly or half yearly basis. You can also try changing the format of the mailing, say by sending letters one month, one or two postcards in between and a recurring newsletter every three months.
 
Get the most out of your campaigns
 
Firstly, be sure to use catchy wording. Use quality paper and distinctive colors. Hook the recipient to contact you, say by offering a time-bound free consultation or property valuation. Send multiple mails to your list so that you create a recall in your customer’s mind. Send out a freebie like a pocket calendar or a bookmark with your name and logo during the festive season or the year end. Be sure to include your direct contact information and social media profile and be prepared to handle response to your campaign, say by deploying more phone support. Finally, follow up with door knocking and local meets so you can engage your leads in person.
 
Automate your campaign for the best responses
 
Make use of the internet to turbo charge your campaign. You can choose an online printing service tailored especially for direct mail marketing. Just select the design you like, prepare your material and send it to the printer along with your mailing list. Direct marketing companies will design and print the material and send it by post to the addresses on your list, saving you the hassle of print and post handling.
 
Realtors have been at the forefront of adopting marketing innovation. With its considerable variety and effectiveness, direct mail marketing remains an effective tool in their arsenal.
 

iti Direct Mail offers real estate direct mail marketing, printing and design services at reasonable rates for effective business marketing. For more direct mail marketing tips, visit Experian.com.

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