Advertising budgets now run into millions of dollars with advertisers seeking to extract every dollar spent on them. Marketing agencies and their clients are now creating unique opportunities to reach out to customers. Cover-wrap ads in prominent newspapers like Forbes, Fortune 500 and The New York Times are now a part of this exclusive strategy.
What is a Cover-Wrap Ad?
Cover-wrap ads are an advertisement display featuring the advertiser and wrapped around the magazine’s spine for better visibility among its readers. They’re a great way to advertise products or services and increase customer engagement. Although a recent development, cover-wraps have found popularity among many advertisers.
The message or marketing content is featured as a 4-6 page cover story around high value magazines such as Forbes, Fortune and the NYT Magazine. Advertisers can also choose their target customers to whom this marketing content is to be delivered.
What are the Benefits of Using Cover-Wrap Marketing?
- Sending a high valued magazine as a gift every month, helps to create customer loyalty.
- For a minimum investment, advertisers get to reach their message directly across target audiences. New services can be introduced, products can be promoted and discounts can be advertised directly to the audience.
- Formatting the marketing content in the form of a cover story helps to convey information without the risk of sounding as an advertisement. We all know customers hate advertisers that try hard to sell their products or services. An effective strategy like cover-wrap reminds customers about the ‘sponsor company’ when an issue is sent, but in a non-obtrusive manner.
- A cover-wrap story has a shelf life of at least one month or until the next issue of the magazine arrives. This way the cover-story content too stays in the mind of the customer. And since it isn’t on-your-face advertising, audiences are willing to spend time and read.
- Cover-wrap marketing is a great branding tool. Every time a customer reads an issue of the gift subscription, he is reminded of the sponsor company.
- In a research conducted by coverwrap.com, we found that almost 92% customers read cover-wrap content and almost 78% of them have found that their perception about the advertiser has changed positively.
How Does Cover-wrap Work?
The process begins by the advertiser identifying target audiences and choosing a magazine that best suits their business. The cover-wrap content to be incorporated in the magazine is then chosen. This is then sent to customers for a chosen period. Typical programs are usually chosen for a year.
How Does Coverwrap.com Help?
The company offers cover-wrap stories through different channels, viz. business to business magazines, point-of-care areas, and public places.
coverwrap.com is a target marketing company that manages cover-wrap advertisement strategies for clients.
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