Leaflet distribution is often looked upon as a wasteful activity without any significant results to the advertiser. However, if done properly and in a planned way, leaflet distribution in London can make a huge difference in brand imaging and marketing of the product or services offered by the advertiser.
Apart from making sure proper distribution is done, designing, content, layout and printing of the leaflets are also important. It is of no use if the leaflet is not making any impression—only a few seconds will be bought if you happen to hand over your leaflet to some prospective client. Make sure, you make these few seconds count for your business.
Below are some points that could be helpful in this regard:
1. Make it say what you want to say. Though designing is necessary, but make your leaf convey the message and name of the product/service that you are offering. Simply putting few fancy pictures will not get the eyeballs that you want from your audience.
2. Ease of reading is very necessary. If the font and color selection is wrong, you will not get the attention you required. Just keep in mind that you have very few seconds to make an impression on the customer.
3. Usually, it is nice to go colorful instead of black & white. It looks bland in terms of brand value. Nowadays almost everybody wants to go full colors and if you stick to bland and white, you will be losing the edge over your competitors.
4. Try to differentiate your brand from others. If possible, get a iconic figure like a mascot for your brand. It sticks in the memory of your prospective clients. It is easy to recall and recognise.
5. Images should be clear and high-quality. Poor pixel quality of pictures will tarnish the brand. It’s okay to avoid altogether if you have grainy pictures.
6. Proofread and check twice or thrice before sending it for mass printing and distribution. Any spelling or grammar mistake will negatively impact your brand. Formating, alignment and font synchronicity is also very important. Check everything before you make the final call.
7. If possible, give some free coupons or collaborative offers where customers would be happy enough to spend some time or try their luck. Usually, giving complementary ads of other businesses also get the attention. Suppose you are mobile charging services, if you are offering discount from another business who sell airline tickets, you have higher chances of your own ad being read and acted upon.
If you take care of some of the abovementioned things, you will be able to fine-tune your campaign of marketing through leaflet distribution in London. Though in the modern times, a lot of innovative, digital-based methods have sprung up in terms of marketing your product or service, leaflet distribution is still in vogue and one of the most effective way of marketing and reaching out to potential customers in the market. Plan it well and you will read dividends.
Author is a freelance writer and having successful experience in writing about leaflet distribution services. Currently he is writing about Leaflet Distribution London and Door To Door Distribution London for more information about leaflet distribution in London visit: Asa Distribution.
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