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Search Engine Optimization (SEO)Essentials [1032]

 

Search engine optimization (SEO)

is the process of building a website that is friendly to the search engines. Pretend for one second that your website is a University Library. Each webpage you have is a specific section: English literature, geography, international law, meteorology or physics. It seems like common sense that you would label those sections clearly and concisely for even the clueless of students to stumble upon. Search engines are much the same way. In fact, there is a standard to which the search engines would like to see your website organized, labeled and even how the “books” are organized and labeled within each section, or web page. What makes SEO so important is that over 80 percent of your traffic will find you via Google, Bing and Yahoo!. For this reason alone, it is absolutely crucial to the success of your online business to implement these three SEO essentials.

  • Keywords, research



    Search engines will want to rank you in their results for certain words that are specific to your business. If you are a Pet Hospital in Indianapolis, you may want to try to rank for “indianapolis pet hospital”. Seems like a no-brainier, right? It is recommended to pick five keywords or phrases and use them throughout your sites on-page content, page titles, meta tags, titles, etc. The closer these keywords appear to the beginning of coding titles, on-page titles, and on-page content, the more prominence the search engines will give you for them. The achilles heel of this implementation is to avoid “keyword stuffing” your content. Use your keywords and phrases, but they should have a keyword density of ~ 3-5 percent per page. 
     
  • Link Building (Back Links)



    Think of this as networking for your website. You want your website linked to other websites that are authoritative, trustworthy, and relevant to your business or industry. If you are a fishing pole company, you want to link to the websites of the brands you carry, important tournaments within the sport and possibly the fishermen that are winning those tournaments. Conversely, if you are linked to shady sites who perform illegal SEO practices, you will be associated with them and possibly penalized by the Google gods. The crowd your business runs around with online can have an impact on your bottom line. 
     
  • Content

    There is a popular saying in the world of the Web: “Content Is King”. Simply put, the words you put on your web pages are very important. It may come as a surprise, but the search engine spiders can read and they know great content when they see it. Content needs to be compelling, relevant, original and informative to any type of visitor that graze your site. Write as many unique and original articles you can about your industry and publish them on your site. Make tasteful, informative videos that are engaging and entertaining. Be sure to grow the content at a reasonable pace, there is nothing more eye-catching to the google police than a blast of additional content in a very short period of time for any website. Use your keywords in every article that you write, using all of them equally to build a broader support in the search results.
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