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Designing and Writing Nonprofit Direct Mails That Inspire Donations [145]

Though phones, emails and social media are the most used means of communication today, letters and postcards still retain their legacy and charm by bridging gaps and building relations between people. Though emails can be sent and received with a single mouse click, in a fraction of a second, nothing can replace the simple pleasures of writing letters, waiting anxiously by the mailbox to receive them and tearing envelopes in hope and anticipation. The honest and true human emotions in these letters are simply unparalleled to any phone call or email. And probably that’s the reason why nonprofit organizations, charity foundations and NGOs still prefer direct mail over automated phone calls, emails and SMSs any day. The deep human and personal values in direct mails reflect the true and honest intentions of an organization to do good for the mankind and the world. Be it sending valuable information to your existing donors or approaching new ones with your humanitarian ideals, nonprofit direct mails work just fine in evoking interest and inspiration to make donations and attend fundraisers. Along with good intentions and great ideas, a nonprofit organization needs a great amount of skill and talent to retain its existing donors and motivate new ones with its direct mails. So here is a list of designing and writing tips to come out with unique and inspiring nonprofit direct mails.

• Newsletters and postcards see trash bins quicker than expected. Your direct mail has only 10 to 30 seconds to stand out unique from other promotional and advertising mails of products and services. Design, color, fonts, headlines, picture captions, post scripts and paragraphs… every element in your newsletter counts and has a role to play in grabbing your potential donor’s attention.

• Once that you have your donor’s attention, it is time to update your lists. It is time to ignore the people who wouldn’t respond and acknowledge the ones who did. Send out thank you cards or an invitation to a fundraiser. Make no compromise on the quality of the paper and the content inside it. Stay true to your motto and your mission, and be humble and honest when you mention the works your organization has done so far.

• To keep your donors well informed about your activities and update them on how their contribution is being used for good causes, send out newsletters and brochures describing your recent works and future plans. Send out fundraiser invitations and follow up after the fundraiser event. Invite them for a weekend marathon or send out a holiday card or a calendar; explore new ideas and experiment with different themes to stay in touch with your donors.

 • It is wise for a nonprofit organization to have multiple informing and giving channels to spread the word and take donations. Nonprofit direct mails can be innovatively used to direct your donors to your website, office phone and social media pages using reliable information and innovative technology like QR codes.

• Lastly, nonprofit direct mails should always retain their most important asset, a personal and friendly touch to them. Collect responses from your donors and seek for suggestions. Through techniques like variable data printing, print unique direct mails for each unique individual and constantly update the content to meet taheir preferences.

This Article was written by Julian Short. Visit our site at salesandmarketing and salesandmarketing/blog for more details.

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