Gold manufacturing field is always buyer oriented. They produce jewels that are enticing and fast moving. In other words, it acts upon the demand graph. When they find demand for a specific product is high, they produce that particular type of jewels in qualities of Gold in order to allow budget oriented people to buy their product. In fact, they concentrate on the sales turnover and always focus their concentration an achieving maximum sales output. It is demography specific market. According to a study Indian people focus more on the quality of the gold and buyers apt to buy pure gold ornaments rather than the 14k or 18k gold. Buyers are very particular about the quality of Gold more than the design and presentation of the ornaments. They think more in terms of return for the investment. Gold is considered as emergency fund for them. Whereas, in the Western countries, even though people value Gold ornaments for their expensive cost, they consider it as an accessory and they don’t think it is a must to invest in the purchase of gold ornaments.
The living style, values, social culture, status symbol, cultural and religious values vary to great extent and these features play a decisive role in the purchase options. Therefore, it is good to consider the demographic values before entering into the field. It is exclusive and distinct with respect to each region. Even the designs are very specific. In a vast country like America, India, and Russia, even different states have different styles and designs which are particularly specific with those regions. Experience and expert jewelers identify these distinct features very easily and they can even identify those who have manufactured these jewelries. The cultural push one experience in the society is also a basic reason in buying Gold ornaments. Ornaments made out of Gold, 18k jewelry especially has specific US oriented market where people are very conscious and they expect return on their investment when they wish to dispose them for immediate cash.
The K represents the unit of quality. The lower the K value lower will be the quality of the Gold. 18k Gold means that the ornaments have 75% of Gold purity in them. It has been found out that even if the gold is added in small quantities the properties of the base metal will change over significantly. The metal will turn out to be skin friendly and there will be no harm if the ornaments are used daily. Especially, when you find them manufactured by reputed companies, you are assured of resale value and quality of the Gold is same as mentioned in their certificate. This is a great relief for people who are worried about their hard earned money and there will be a feeling of satisfaction when they invest money on the certified ornaments. When you buy 18k Gold Jewelry you are buying the gold having 75% of Gold in the ornaments.
All the ornaments released by the reputed companies have their seal or mark of quality over the ornaments ensuring the quality of the product. It will provide the security to the buyers and they can use these ornaments for resale or exchange for higher value ornaments in future.
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